Cookie Policy (UK)

Privacy Policy – UFH Direct

Effective Date: 1^st September 2024
Last Updated: 26^th March 2025

At UFH Direct, we are committed to protecting your personal data and handling it with transparency and care. This Privacy Policy outlines how we collect, use, store, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

UFH Direct
Unit 69, Faraday Mill Business Park
Cattewater Road, Plymouth
Devon, United Kingdom, PL4 0ST
Email: ufhdirect@outlook.com
Phone: 0800 999 7978
Website: www.ufhdirect.co.uk

2. What Data We Collect

We may collect and process the following personal data:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Order details
• Payment information (processed securely via Stripe)
• IP address and browser data (via cookies and analytics tools)
• Form submissions (e.g. Get Advice, Contact Us)

3. How We Collect Your Data

We collect data when you:

• Place an order on our website
• Fill in our contact or advice forms
• Subscribe to our emails or marketing
• Interact with our website (via cookies and analytics)
• Create an account or use guest checkout

4. Why We Collect Your Data

We use your data to:

• Process and deliver your orders
• Provide personalised advice or quotes
• Contact you regarding your order or enquiry
• Improve our website and services through analytics
• Send relevant updates and marketing (only if you’ve opted in)

5. Who We Share Your Data With

We may share your data with trusted third parties to help us deliver our services:

• Couriers – to deliver your orders
• Stripe – to process secure payments
• WooCommerce – for eCommerce functionality
• MailerLite – to send marketing emails (if subscribed)
• Google Analytics & Meta Pixel – to improve site performance and marketing

Your data is never sold and is only shared when necessary to fulfil your request or order.

6. How Long We Keep Your Data

We retain your data for as long as necessary to fulfil your order and meet legal, accounting, or tax obligations. After this period, data is securely deleted or anonymised.

7. Your Rights Under GDPR

You have the right to:

• Request a copy of your personal data
• Request correction of inaccurate or incomplete data
• Request deletion of your data
• Object to or restrict processing in certain circumstances
• Withdraw consent for marketing at any time

To make a request, email us at ufhdirect@outlook.com. We will respond within one month.

8. Cookies and Tracking

We use cookies and tracking tools (Google Analytics, Meta Pixel) to:

• Understand how visitors use our site
• Improve performance and user experience
• Assist with remarketing and advertising

You can manage cookie settings in your browser or via the banner on our website.

9. Security

We take reasonable technical and organisational measures to protect your data from loss, misuse, or unauthorised access.

10. Changes to This Policy

We may update this policy occasionally. The latest version will always be published on our website, with the effective date clearly stated.

If you have any questions or concerns, please contact us at ufhdirect@outlook.com.